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Branding Yourself for Success

February 18, 2016 @ 9:30 am - 12:30 pm

Join us for our 2016 student outreach event. This event is geared to help students as they transition from school to the work force by providing them with real world information about how to brand and market themselves as they join the accounting and financial profession.

Don’t miss our panel of marketing and branding experts that will help you brand and market yourself so that you stand out! Whether it’s on Social Media sites or in an interview. Our experts will teach you how to find the right job, how to stand out on LinkedIn (and other social media sites), and what it takes to get the job you want. You won’t want to miss this very informative event even if you’re currently not looking for a new career or changing careers.  Marketing and Branding Yourself could help get you that raise, promotion, or both!

Katy Goshtasbi, JDKATY GOSHTASBI, JD – Katy is the founder and CEO of Puris Personal Brand Solutions, where she collaborates with clients (corporate clients and small business owners) to develop their individual brands: uncover and develop their hidden talents and abilities in order to have them emotionally resonate with their target markets and audiences. Find out what Katy is doing next.

75% of the reason why people hire us is because of how they feel about us, not how smart we are.  Come learn why emotionally resonating with your audience is the only brand you need to genuinely sell yourself and find your happiness in life.

Bridget AyersBridget Ayers – is the “agent 99” behind Get Smart Web Consulting. When she decided to start her marketing firm, after being in the resort and tourism industry for 7 years and the finance world for 6 years, she thought first about what she had to offer and next about how she would share that with the business world. The answer for their company was simple – Get Smart…first they do and then their clients do.

Ace the Digital Interview
Your interview starts online, by learning how to create the right digital persona on social and business networks you can ace the interview before it begins. In this talk, we will discuss how to use video, images, and key terms and phrases on your online profiles to get noticed in the right way by the right people.

Tina FoxTina Fox – Certified professional with over 18 years of experience in the recruiting industry, as well as, managing talent acquisition teams across a variety of industries and skill sets. Award winning Trainer and currently works as a technology Product Manager for the deployment team at Robert Half.

Getting a job, IS your job right now!
Learn organizational techniques to be effective at job searching, 9 to 5. We will cover how to manage your day using a job search calendar, organizing the jobs you have applied to and where, along with what companies and contacts you have been in touch with, along your journey! Your full time job, is getting a job!

Bring a copy of your resume.  We will have some experts available to review and provide feedback by the end of the event.  You will have an opportunity to ask questions to our panel of marketing and branding experts, network, and learn more about AFWA Scholarship opportunities!

Agenda for the Evening

5:30 – 6:00 Registration, Corporate Sponsor tables and appetizers
6:00 – 7:30 Panelist & Audience Questions
7:30 – 7:40 AFWA Announcements & Scholarship Drawing
7:40 – 8:30 Corporate Sponsor tables, Resume Review & Networking

Scholarship Drawing Prizes 

Our Corporate Sponsors will be donating Gift Certificates and/or gift baskets to help us raise money for our Scholarship Fund. You can Pre-Purchase these tickets when registering for this event. One (3) ticket for $5.00 and (10) tickets for $10.00.

  • Wiley CPAexcel is donating a full scholarship for their Wiley CPAexcel Review
  • UCSD Extension is donating a $500 voucher which may be used towards their courses in the Accounting or Finance Programs.
  • Union Bank (4) $25 Gift Cards

Seating is limited so you MUST pre-register to attend this event. Last Day to Register is Tuesday, February 16th.  Limited Seating so please be sure to register for this event.

Students & Members are Free and Non-Members only $10!

Register Now!

Corporate Sponsors

Union BankSDI Staffing
UC San Diego ExtensionAccountemps
Wiley CPAexcel
Community Catalysts of California


February 18, 2016
9:30 am - 12:30 pm
Event Tags:


Shelly Waddell, Vice-President
View Organizer Website


Elijah’s Restaurant & Delicatessen
7061 Clairemont Mesa Blvd
San Diego, CA 92111 United States
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(858) 455-1461
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