Branding Yourself for Success

Join us for our 2016 student outreach event. This event is geared to help students as they transition from school to the work force by providing them with real world information about how to brand and market themselves as they join the accounting and financial profession.

Don’t miss our panel of marketing and branding experts that will help you brand and market yourself so that you stand out! Whether it’s on Social Media sites or in an interview. Our experts will teach you how to find the right job, how to stand out on LinkedIn (and other social media sites), and what it takes to get the job you want. You won’t want to miss this very informative event even if you’re currently not looking for a new career or changing careers.  Marketing and Branding Yourself could help get you that raise, promotion, or both!

Katy Goshtasbi, JD KATY GOSHTASBI, JD – Katy is the founder and CEO of Puris Personal Brand Solutions, where she collaborates with clients (corporate clients and small business owners) to develop their individual brands: uncover and develop their hidden talents and abilities in order to have them emotionally resonate with their target markets and audiences. Find out what Katy is doing next.

75% of the reason why people hire us is because of how they feel about us, not how smart we are.  Come learn why emotionally resonating with your audience is the only brand you need to genuinely sell yourself and find your happiness in life.

Bridget Ayers Bridget Ayers – is the “agent 99” behind Get Smart Web Consulting. When she decided to start her marketing firm, after being in the resort and tourism industry for 7 years and the finance world for 6 years, she thought first about what she had to offer and next about how she would share that with the business world. The answer for their company was simple – Get Smart…first they do and then their clients do.

Ace the Digital Interview
Your interview starts online, by learning how to create the right digital persona on social and business networks you can ace the interview before it begins. In this talk, we will discuss how to use video, images, and key terms and phrases on your online profiles to get noticed in the right way by the right people.

Tina Fox Tina Fox – Certified professional with over 18 years of experience in the recruiting industry, as well as, managing talent acquisition teams across a variety of industries and skill sets. Award winning Trainer and currently works as a technology Product Manager for the deployment team at Robert Half.

Getting a job, IS your job right now!
Learn organizational techniques to be effective at job searching, 9 to 5. We will cover how to manage your day using a job search calendar, organizing the jobs you have applied to and where, along with what companies and contacts you have been in touch with, along your journey! Your full time job, is getting a job!

Bring a copy of your resume.  We will have some experts available to review and provide feedback by the end of the event.  You will have an opportunity to ask questions to our panel of marketing and branding experts, network, and learn more about AFWA Scholarship opportunities!

Agenda for the Evening

5:30 – 6:00 Registration, Corporate Sponsor tables and appetizers
6:00 – 7:30 Panelist & Audience Questions
7:30 – 7:40 AFWA Announcements & Scholarship Drawing
7:40 – 8:30 Corporate Sponsor tables, Resume Review & Networking

Scholarship Drawing Prizes 

Our Corporate Sponsors will be donating Gift Certificates and/or gift baskets to help us raise money for our Scholarship Fund. You can Pre-Purchase these tickets when registering for this event. One (3) ticket for $5.00 and (10) tickets for $10.00.

  • Wiley CPAexcel is donating a full scholarship for their Wiley CPAexcel Review
  • UCSD Extension is donating a $500 voucher which may be used towards their courses in the Accounting or Finance Programs.
  • Union Bank (4) $25 Gift Cards

Seating is limited so you MUST pre-register to attend this event. Last Day to Register is Tuesday, February 16th.  Limited Seating so please be sure to register for this event.

Students & Members are Free and Non-Members only $10!

Register Now!

Corporate Sponsors

Union Bank SDI Staffing
UC San Diego Extension Accountemps
Wiley CPAexcel
Community Catalysts of California

AFWA Holiday Social & Shopping Event

Time for a little socializing, appetizers, drinks and lots of holiday shopping!  We have some of your favorite vendors returning plus a few new ones to help you with your holiday shopping list! Ho..Ho..Ho!

We’re feeling the holiday spirit of goodwill towards everyone! Guests, Members, and Students are able to attend for just $15.00! Bring a Friend…it’s a great time to introduce a friend to AFWA and get an extra ticket into the Scholarship Fund Drawing.

Scholarship Opportunity Drawing (Each Vendor will be donating an item for the drawing):

  • Gold Jewelry by Cindy Lou Smith of World Treasures
  • Wine Designs by Alissa Waddell
  • Holiday Terrarium by Mel
  • Hat and Scarf set by Esme
  • Pottery by Anne of Village Potter
  • Fudge by Renee of PIke & Sons
  • $45 Brighton Jewelry Arm Bracelet by Brittany of  SketchyScenario

Silent Auction Items:

  • $450 package from Alvarado Skin Institute.
  • $225 package from Dream Dinners

Join us for some holiday cheers with some delectable treats as we’ll be serving hot and cold appetizers along with some holiday desserts.  Soda, tea, and coffee is included.

Register Now


The world of business continues to change, and so do the technologies driving it forward. While you don’t have to be a “geek,” as a professional in business or as an owner, you do need to understand the latest technologies and how to best use them in any business so that you don’t get left behind by competitors, not to mention younger generation employees.  Leslie will walk us through everything from online apps that can enhance your business, to social media strategies, to transitioning to the latest business technologies in this hands-on session.

Guest Speaker

Leslie Fishlock Founder & CEO of Geek Girl

Leslie Fishlock is best known as the Founder & CEO of Geek Girl, everyone’s favorite resource for empowering women in tech, supporting start ups and making technology easy to understand and use for everyone from 8-88. Geek Girl accomplishes this through its highly touted, localized Geek Girl Tech Conferences around the country, workshops, seminars, consulting, Help Desks, and Geek Girl for Hire.

Leslie’s vision for education, evangelism, entrepreneurialism, and empowering women is apparent when you meet her. Leslie prides herself on being “the resource”, and will share everything she knows about entrepreneurialism, startups, growing your business and tech trends with anyone who asks. She is overly, nay, abundantly passionate about Geek Girl and spends every minute of the day trying to come up with new ideas for the female-powered organization to serve everyone; female and male.

Leslie now calls San Diego her home, along with said geeky boyfriend and their three devoted but highly manipulative Australian Shepherds Nano, Duke and Pepper. When they aren’t working on their own startups, you can find them supporting, mentoring and investing in other startups around the country, taking long walks on San Diego beaches with their dogs, practicing their 2A and eating fish tacos.

Check Leslie out at or

Scholarship Prizes

  • $96 SoDiego TTT Tour (x2) – donated by Anel Califano
  • $25 Starbuck’s Pumpkin Spice Latte & Cup Gift Set w/$10 Gift Card – donated by 5th Avenue Insurance
  • $25 Bath & Body Set – donated by Pebbles Dumon
  • $15 Bottle of Red Wine – donated  by FAI

1 ticket price is $5.00   3 tickets price is $10.00

Remember you can purchase your Scholarship tickets online when you register!


Join us at Flippi’s in Kearny Mesa for some pizza, pasta, salad and mini cannolis.  Soft drinks, tea, and coffee are included.

$25 Students & Members
$35 Guest

Your Pillar of Strength is Your Core

For most of us, we spend the majority of our day sitting at a desk while staring at a computer screen. At the end of the day we find ourselves with all kinds of aches and pains.  Amanda will help us to strengthen our core, de-stress with breathing & stretching exercise that can be done at your desk, and help us so we can soar through our day.

Join us as we continue our series on “mindfulness & well-ness”.  Enjoy dinner at Casa Machado while listening to our guest speaker, Amanda De Koning, on “Your Pillar of Strength is Your Core”.  Amanda will show us how to strengthen our core to make for a stronger foundation.

Guest Speaker

Amanda de Koning is the owner and head trainer at Core to Soar. Amanda de Koning is the owner and head trainer at Core to Soar. She works with high spirited men and women looking to add adventure, camaraderie and fun into their workouts. Her focus is to help others build mental and physical strength, create a supportive atmo-sphere, and rediscover the excitement of life! It’s not just about weight loss-it is about complete transformation from the core, so you can soar!

Amanda believes that passion and self-confidence are key to getting above-and-beyond results, soaring past anything you ever believed possible. Therefore, she puts a lot of emphasis on personal empowerment in everything she does, and every program she creates.

Mexican Fajitas Buffet

  • Chicken, Beef, & Vegi Fajitas-bell peppers, tomatoes, onions & spices
  • Cheese Enchiladas
  • Beef Flautas
  • Mexican Rice
  • Re-fried Beans
  • Avocado Salad
  • Guacamole, Sour Cream and tortillas
  • Chips & Salsa on the table
  • Dessert
  • includes soft drinks, tea, coffee and water

Scholarship Prizes

  • $450 Facial Pkg – Alvarado Skin Care Institute
  • $225 DreamDinners Certificate – Lillian Sarangay
  • $25 Fall/Halloween Plant – Shelly Waddell
  • Fall/Halloween Decor – Stephani Shehi
  • $12 Bottle of Red Wine – AFWA

Remember you can purchase you Scholarship tickets on line when you register!

  • $25 Students & Members
  • $35 Guest

AFWA Night Out at Dream Dinners

Savory Grilled Chicken w/ Sesame Honey Butter Savory Grilled Chicken w/Sesame Honey Butter
Velvety sesame honey butter drizzled over all-natural chicken breasts, marinated in a blend of sweet sesame, ginger and garlic.
Bakes in just 20 minutes

Join us for a 2 hour private party at Dream Dinners for this month’s social. Learn about a great way to get homemade dinners on the table without the mess and hassle!

You will get to make a 3-Serving Savory Grilled Chicken w/Sesame Honey Butter entree to take home with you. Dream Dinners will provide everything you’ll need to assemble this great meal and no cleanup required!

Dream Dinners is also providing the refreshments (coffee and water) and appetizers for us to enjoy. The appetizers will be two of their featured meals: one from September’s and one from October’s menu selection. AFWA will provide soda, wine and dessert!

Remember this event is on WEDNESDAY,  Sept 16th!

Members, Students & Guest can attend for only $15.00!

There is limited seating so register early!

Scholarship Prizes

  • $15 Wine Donated by Joyce Thompson
  • $75 Earrings & Necklace Set Donated by Shelly Waddell
  • $35 Bath & Body Set Donated by Pebbles Dumon
  • $25 Starbucks Gift Card Donated by Anel Califano

Pre-Purchase your Scholarship Tickets when you Register!

2014 Tax Updates Dinner

January’s Guest Speaker is Michael Silvio who will be talking on 2014 Tax Updates.

Michael’s presentation topics to include:

Income Tax Provisions for Individuals
Business Deductions
Implementing Tangible Property Regulations
Estate & Gift Tax Provision
Legislative Update
Michael Silvio is a Managing Director at CBIZ MHM, LLC. He leads the firm’s National Federal Tax Credits & Incentive Practice. He has more than 23 years of experience in public accounting and tax and has served a variety of businesses in the high-technology, consumer product, software, biotech, life science, healthcare, manufacturing, construction, provession services and not-for-profit industries.

You can earn 1 CPE credit for attending this event.

AFWA is registered with the National Association of State Board of Accountancy (NASBA) as a sponsor of continuing professional education (CPE) on the National Registry of CPE Sponsors. State Boards of Accountancy have final authority on the accpetance of individual courses of CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Pasta Banuet Menu:

  • Your choice of Pasta: Rigaroni, Mostaccioli, or gluten free pasta
  • Your choice of Sauces: Marinara, Meatball, or Sausage
  • Filippi’s House Salad
  • Italian Rolls
  • Soft Drinks and Tea

$25 Members & Students

$35 Guests

Scholarship Drawing Prizes

  • $60 (2) Tickets to Lions, Tigers, and Bears donated by Coe Lewis
  • $450 Facial Spa Package donated by Alvarado Skin Care Institute

2nd Annual Student Outreach – “What’s Next?”

This event is geared to help students transition from school to a career, those seeking to change careers, and those who want to re-start their careers by providing them with real world information about the various accounting and financial industries ,certifications requirements, and how to get their “foot in the door”. Presented by a panel of experienced professionals who represent a cross-section of the accounting and finance fields.

Panel Experts:

  • Educator – Reuven Rubinson, CPA, MBA an Adjunct Faculty Member with DeVry University
  • Finance/Banking – Brandon Linster, Vice President & Sr. Financial Advisor with Union Bank Investment Services
  • Government – Kathleen Chadwick BBA, MBA – Tax Auditor with Board of Equalization
  • Industry Accountant (CMA) – Kelly Banner, C<A, MBA – Controller with Pacific Shellfish Inc.
  • Public Accountant (CPA) – Jorge Marquez, CPA – Sr. Executive Recruiter with Vistage International

This event is free for students and members. Guest are $10

Click on the “Register Now!” button at the bottom of the page to register. Limited seating please register early to reserve your spot.

To provide this event at no cost to students and members we are so grateful to our Corporate Sponsors. Be sure to stop by their tables before and after the panel speakers.

Corporate Sponsors:

  • 5th Avenue Insurance Services – Personal, Business, and Life & Health Insurance
  • Levitzacks – Certified Public Accountants
  • Ledgent – Accounting & Finance – Specialists in Professional Staffing
  • Randstad Staffing & Recruiting
  • Robert Half Finance & Accounting – Accounttemps
  • SDI Staffing – Insurance, Banking & Financial Services
  • UC San Diego Extension – Continuing Education
  • Union Bank – Personal Banking & Financial Services

Scholarship Drawing Prizes

$50 value gift cards or basket will be donated by each of our Corporate Sponsor to help money for the AFWA Scholarship fund. AFWA San Diego Chapter will be awarding Three (3) Scholarship for the 2014 – 2015 academic school year.

You can pre-purchase Scholarship Drawing Tickets by clicking on the “Register Now!” button below. Tickets are 1 ticket = $5 and 3 tickets = $10. All proceeds go directly to support the AFWA Scholarship Fund.

All donations to raise money for the AFWA Scholarship Fund are tax deductible. If you would like to donate a gift or money please contact [email protected]

All scholarships are being award to those students in the accounting and finance fields.

  • Master’s Degree Scholarship: A $750 award to support the cost of attending a Master’s Program
  • Undergraduate Scholarship: A $500 award to support the cost of attending 3rd, 4th, or 5th year when persuing a Bachelor’s Degree.
  • Associate or Certificate Scholarship: A $250 award to support the cost of attending 1st or 2nd year when persuing an Associates Degree or the cost of attending a Certificate Program in Accounting.

Deadline to apply is January 31, 2015. For more information visit the Scholarships page or contact [email protected].


5:30 – 6:00 PM Registration, Sponsor Tables, and appetizers

6:00 – 7:30 Panelist & Audience questions

7:30 -7:40 Announcement and Scholarship drawing

7:40 – 8:30 Hot Appetizers & desserts, Sponsor tables, Resume Review, networking & socializing

Painting & Cocktails

Limited Seating for Painting so Register Early!
Registration closes on March 17th!
(no refunds can be issued after 3/17/15)

Program Agenda:
5:30 -6:00 Registration
6:00 – 6:30 Announcements, food & drawing
6:30 – 7:30 Networking & Socializing
6:30 – 9:00 Painting starts (2.5 hours)

Bluffs @ Torrey Pines
Bluffs @ Torrey Pines

We have Craft & Cocktails joining us for our March Social. It’s a painting class with wine and beer! You can come and socialize with appetizers & drinks and then you can join the painting class!

$50.00 for members, students, and guest

  • Painting & Cocktails with Hors d’oeuvres

$25.00 for members, students, and guest

  • Cocktails and Hors d’oeuvres

57 Degrees will have a special drink menu for you to select from. Each person will receive 2 drink tickets when they check in.
57 Degrees Special Drink Menu:

  • Two Red Wines
  • Two White Wine
  • Red Sangria
  • White Sangria
  • Selection of Two Beers
  • Sodas and nonalcoholic beverages

57 Degrees will have a special Appetizer Menu for our March Social.

Hors d’oeuvres Menu:

  • Bowls of hummus served with crackers (regular and gluten free) and vegetable crudities
  • Bowls of braised meatballs
  • Salami & Cheese trays with bread
  • Cheesecake
  • Cookies

CyberCrime dinner

Please join us for guest speaker Michelle Hon Donovan, Partner with Duane Morris LLP. Michelle will be speaking on CyberCrime.

Topic Outline on CyberCrime:

  • How electronic compromises occur and the impact to organizations
  • Security weaknesses cyber criminals are exploiting
  • Federal and state laws regarding data security and data breach notifications
  • Guiding principles on preventive actions, including no cost and low cost measures to mitigate risk
  • What to do if your organization is targeted

Speaker Bio:

Michelle Hon Donovan is a Partner at Duane Morris, LLP. She has a national practice in the areas of intellectual property law, cyber law, and technology transactions. Ms. Donovan’s clients represent a wide range of industries, including pharmaceutical and biotechnology, high-end consumer electronics, software, cosmetics and personal care products, real estate development, education, staffing, food and beverage, and social networking. Duane Morris LLP is a top-rated global law firm providing a broad array of innovative solutions to today’s legal and business challenges.

Menu Selection:

  • Pasta Primavera – Chef’s choice of fresh pasta in a creamy Alfredo sauce with fresh vegetables, topped with Parmesan cheese
  • Top Sirloin Steak – USDA Prime Beef, charbroiled and brushed with Maître d’Butter with roasted rosemary red potatoes
  • Chicken Piccata – Chicken breast with a white wine and lemon caper sauce with rice pilaf
  • Fresh Mahi Mahi – Charbroiled and topped with a lime and cilantro butter sauce with rice pilaf

Includes Garden Green Salad, dinner rolls & butter, and Ice Tea or coffee. Soda and alcoholic beverages are not included.


  • New York Style Cheesecake with Srawberry Sauce

Last Day to Register is April 14th!

Register Now!
Members & Students $40.00 Guests $45.00
(No Refunds can be issued after April 14th)

Scholarship Drawing Prizes

  • $450 Facial Spa Package – Alvarado Skin Care
  • $10 Bottle of Wine – Joyce Thorton

Pre-buy your tickets when you register!
1 Ticket = $5.00 3 Tickets = $10.00

Stay Ahead of the Curve – Wine & Sign

Join us at the San Diego Cellars for our Wine Tasting Event. You’ll get 6 tastings and appetizers.


Only $10.00 for members, students and guests.

2 for 1 – Bring a first time guest (someone who is new to AFWA and hasn’t attended an event before) and you both can attend for the same price of only $10.00

We’ll have a fun Event Bingo (based on past events hosted by AFWA) and the Top 10 Reasons being an AFWA member helps you “Stay Ahead of the Curve!”

Members will be voting on your new 7/1/15 – 6/30/16 Board.

Let’s pack the place and see if we can bring on some new members along with a new board!

Register Now!
You have until May 19th to register for this event!

Don’t forget to Pre-Purchase your tickets for the Scholarship Drawing!

Scholarship Drawing Prizes:

  • $450 Facial Spa Package – Alvarado Skin Care Institute
  • Gift Certificate to SD Cellars
  • Bath & Body Set
  • Wine & Cheese Picinic Set