Branding Yourself for Success

Join us for our 2016 student outreach event. This event is geared to help students as they transition from school to the work force by providing them with real world information about how to brand and market themselves as they join the accounting and financial profession.

Don’t miss our panel of marketing and branding experts that will help you brand and market yourself so that you stand out! Whether it’s on Social Media sites or in an interview. Our experts will teach you how to find the right job, how to stand out on LinkedIn (and other social media sites), and what it takes to get the job you want. You won’t want to miss this very informative event even if you’re currently not looking for a new career or changing careers.  Marketing and Branding Yourself could help get you that raise, promotion, or both!

Katy Goshtasbi, JD KATY GOSHTASBI, JD – Katy is the founder and CEO of Puris Personal Brand Solutions, where she collaborates with clients (corporate clients and small business owners) to develop their individual brands: uncover and develop their hidden talents and abilities in order to have them emotionally resonate with their target markets and audiences. Find out what Katy is doing next.

75% of the reason why people hire us is because of how they feel about us, not how smart we are.  Come learn why emotionally resonating with your audience is the only brand you need to genuinely sell yourself and find your happiness in life.

Bridget Ayers Bridget Ayers – is the “agent 99” behind Get Smart Web Consulting. When she decided to start her marketing firm, after being in the resort and tourism industry for 7 years and the finance world for 6 years, she thought first about what she had to offer and next about how she would share that with the business world. The answer for their company was simple – Get Smart…first they do and then their clients do.

Ace the Digital Interview
Your interview starts online, by learning how to create the right digital persona on social and business networks you can ace the interview before it begins. In this talk, we will discuss how to use video, images, and key terms and phrases on your online profiles to get noticed in the right way by the right people.

Tina Fox Tina Fox – Certified professional with over 18 years of experience in the recruiting industry, as well as, managing talent acquisition teams across a variety of industries and skill sets. Award winning Trainer and currently works as a technology Product Manager for the deployment team at Robert Half.

Getting a job, IS your job right now!
Learn organizational techniques to be effective at job searching, 9 to 5. We will cover how to manage your day using a job search calendar, organizing the jobs you have applied to and where, along with what companies and contacts you have been in touch with, along your journey! Your full time job, is getting a job!

Bring a copy of your resume.  We will have some experts available to review and provide feedback by the end of the event.  You will have an opportunity to ask questions to our panel of marketing and branding experts, network, and learn more about AFWA Scholarship opportunities!

Agenda for the Evening

5:30 – 6:00 Registration, Corporate Sponsor tables and appetizers
6:00 – 7:30 Panelist & Audience Questions
7:30 – 7:40 AFWA Announcements & Scholarship Drawing
7:40 – 8:30 Corporate Sponsor tables, Resume Review & Networking

Scholarship Drawing Prizes 

Our Corporate Sponsors will be donating Gift Certificates and/or gift baskets to help us raise money for our Scholarship Fund. You can Pre-Purchase these tickets when registering for this event. One (3) ticket for $5.00 and (10) tickets for $10.00.

  • Wiley CPAexcel is donating a full scholarship for their Wiley CPAexcel Review
  • UCSD Extension is donating a $500 voucher which may be used towards their courses in the Accounting or Finance Programs.
  • Union Bank (4) $25 Gift Cards

Seating is limited so you MUST pre-register to attend this event. Last Day to Register is Tuesday, February 16th.  Limited Seating so please be sure to register for this event.

Students & Members are Free and Non-Members only $10!

Register Now!

Corporate Sponsors

Union Bank SDI Staffing
UC San Diego Extension Accountemps
Wiley CPAexcel
Community Catalysts of California

AFWA Holiday Social & Shopping Event

Time for a little socializing, appetizers, drinks and lots of holiday shopping!  We have some of your favorite vendors returning plus a few new ones to help you with your holiday shopping list! Ho..Ho..Ho!

We’re feeling the holiday spirit of goodwill towards everyone! Guests, Members, and Students are able to attend for just $15.00! Bring a Friend…it’s a great time to introduce a friend to AFWA and get an extra ticket into the Scholarship Fund Drawing.

Scholarship Opportunity Drawing (Each Vendor will be donating an item for the drawing):

  • Gold Jewelry by Cindy Lou Smith of World Treasures
  • Wine Designs by Alissa Waddell
  • Holiday Terrarium by Mel
  • Hat and Scarf set by Esme
  • Pottery by Anne of Village Potter
  • Fudge by Renee of PIke & Sons
  • $45 Brighton Jewelry Arm Bracelet by Brittany of  SketchyScenario

Silent Auction Items:

  • $450 package from Alvarado Skin Institute.
  • $225 package from Dream Dinners

Join us for some holiday cheers with some delectable treats as we’ll be serving hot and cold appetizers along with some holiday desserts.  Soda, tea, and coffee is included.

Register Now


The world of business continues to change, and so do the technologies driving it forward. While you don’t have to be a “geek,” as a professional in business or as an owner, you do need to understand the latest technologies and how to best use them in any business so that you don’t get left behind by competitors, not to mention younger generation employees.  Leslie will walk us through everything from online apps that can enhance your business, to social media strategies, to transitioning to the latest business technologies in this hands-on session.

Guest Speaker

Leslie Fishlock Founder & CEO of Geek Girl

Leslie Fishlock is best known as the Founder & CEO of Geek Girl, everyone’s favorite resource for empowering women in tech, supporting start ups and making technology easy to understand and use for everyone from 8-88. Geek Girl accomplishes this through its highly touted, localized Geek Girl Tech Conferences around the country, workshops, seminars, consulting, Help Desks, and Geek Girl for Hire.

Leslie’s vision for education, evangelism, entrepreneurialism, and empowering women is apparent when you meet her. Leslie prides herself on being “the resource”, and will share everything she knows about entrepreneurialism, startups, growing your business and tech trends with anyone who asks. She is overly, nay, abundantly passionate about Geek Girl and spends every minute of the day trying to come up with new ideas for the female-powered organization to serve everyone; female and male.

Leslie now calls San Diego her home, along with said geeky boyfriend and their three devoted but highly manipulative Australian Shepherds Nano, Duke and Pepper. When they aren’t working on their own startups, you can find them supporting, mentoring and investing in other startups around the country, taking long walks on San Diego beaches with their dogs, practicing their 2A and eating fish tacos.

Check Leslie out at or

Scholarship Prizes

  • $96 SoDiego TTT Tour (x2) – donated by Anel Califano
  • $25 Starbuck’s Pumpkin Spice Latte & Cup Gift Set w/$10 Gift Card – donated by 5th Avenue Insurance
  • $25 Bath & Body Set – donated by Pebbles Dumon
  • $15 Bottle of Red Wine – donated  by FAI

1 ticket price is $5.00   3 tickets price is $10.00

Remember you can purchase your Scholarship tickets online when you register!


Join us at Flippi’s in Kearny Mesa for some pizza, pasta, salad and mini cannolis.  Soft drinks, tea, and coffee are included.

$25 Students & Members
$35 Guest

Your Pillar of Strength is Your Core

For most of us, we spend the majority of our day sitting at a desk while staring at a computer screen. At the end of the day we find ourselves with all kinds of aches and pains.  Amanda will help us to strengthen our core, de-stress with breathing & stretching exercise that can be done at your desk, and help us so we can soar through our day.

Join us as we continue our series on “mindfulness & well-ness”.  Enjoy dinner at Casa Machado while listening to our guest speaker, Amanda De Koning, on “Your Pillar of Strength is Your Core”.  Amanda will show us how to strengthen our core to make for a stronger foundation.

Guest Speaker

Amanda de Koning is the owner and head trainer at Core to Soar. Amanda de Koning is the owner and head trainer at Core to Soar. She works with high spirited men and women looking to add adventure, camaraderie and fun into their workouts. Her focus is to help others build mental and physical strength, create a supportive atmo-sphere, and rediscover the excitement of life! It’s not just about weight loss-it is about complete transformation from the core, so you can soar!

Amanda believes that passion and self-confidence are key to getting above-and-beyond results, soaring past anything you ever believed possible. Therefore, she puts a lot of emphasis on personal empowerment in everything she does, and every program she creates.

Mexican Fajitas Buffet

  • Chicken, Beef, & Vegi Fajitas-bell peppers, tomatoes, onions & spices
  • Cheese Enchiladas
  • Beef Flautas
  • Mexican Rice
  • Re-fried Beans
  • Avocado Salad
  • Guacamole, Sour Cream and tortillas
  • Chips & Salsa on the table
  • Dessert
  • includes soft drinks, tea, coffee and water

Scholarship Prizes

  • $450 Facial Pkg – Alvarado Skin Care Institute
  • $225 DreamDinners Certificate – Lillian Sarangay
  • $25 Fall/Halloween Plant – Shelly Waddell
  • Fall/Halloween Decor – Stephani Shehi
  • $12 Bottle of Red Wine – AFWA

Remember you can purchase you Scholarship tickets on line when you register!

  • $25 Students & Members
  • $35 Guest

AFWA Night Out at Dream Dinners

Savory Grilled Chicken w/ Sesame Honey Butter Savory Grilled Chicken w/Sesame Honey Butter
Velvety sesame honey butter drizzled over all-natural chicken breasts, marinated in a blend of sweet sesame, ginger and garlic.
Bakes in just 20 minutes

Join us for a 2 hour private party at Dream Dinners for this month’s social. Learn about a great way to get homemade dinners on the table without the mess and hassle!

You will get to make a 3-Serving Savory Grilled Chicken w/Sesame Honey Butter entree to take home with you. Dream Dinners will provide everything you’ll need to assemble this great meal and no cleanup required!

Dream Dinners is also providing the refreshments (coffee and water) and appetizers for us to enjoy. The appetizers will be two of their featured meals: one from September’s and one from October’s menu selection. AFWA will provide soda, wine and dessert!

Remember this event is on WEDNESDAY,  Sept 16th!

Members, Students & Guest can attend for only $15.00!

There is limited seating so register early!

Scholarship Prizes

  • $15 Wine Donated by Joyce Thompson
  • $75 Earrings & Necklace Set Donated by Shelly Waddell
  • $35 Bath & Body Set Donated by Pebbles Dumon
  • $25 Starbucks Gift Card Donated by Anel Califano

Pre-Purchase your Scholarship Tickets when you Register!

Conscious Conversations: The Secret to Better Relationships

You can earn 1 Communications CPE Credit for attending!

AFWA is registered with the National Association of State Board of Accountancy (NASBA) as a sponsor of continuing professional education (CPE) on the National Registry of CPE Sponsors. State Boards of Accountancy have final authority on the accpetance of individual courses of CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:


In this insightful talk, you’ll learn:

  • How to use mindfulness to improve your conversations, and create more harmony at home and at work
  • How to avoid the common mistakes that people make that sabotage conversations
  • Why conflict really happens, and what you can do about it
  • How to communicate with purpose
  • The most powerful truth about communication

Speaker Bio:

Christie Lees, RN, BScN, CYT-Coach, Speaker, Consultant

Christie Lees is the founder of Modern Wellbeing, a coaching and consulting company that guides individuals and companies towards the experience of vibrant health and conscious awareness.

Christie Lees is the founder of Modern Wellbeing, a coaching and consulting company that guides individuals and companies towards the experience of vibrant health and conscious awareness.

After many rewarding years as an oncology nurse in top-ranked hospitals and clinics internationally, she was invited to work alongside Deepak Chopra at the Chopra Center for Wellbeing. As the Center Director, she was recognized by Deepak for “ushering the Perfect Health Program to higher levels of success”. It was there that her speaking career began, and she has since been adynamic presence at conferences, workshops, and seminars.

With her integrative and mindfulness-based approach, she has coached a diverse group of people from around the globe, including those with a wide range of “day-jobs”, such as celebrities, executives, moms, and even Olympic athletes. In addition to her private and group mentoring, she works as a corporate wellness consultant, speaking and leading workshops for companies looking to create “conscious cultures” in the workplace, filled with thriving employees.

Dinner Menu:

Mexican Buffet

  • Chicken fajita grilled with peppers and onions
  • Black beans
  • Corn tortillas
  • Mexican rice
  • Salsa fresca & chips
  • Enchilada Casserole
  • Dessert


  • guacamole
  • cheddar cheese
  • lettuce & sour cream


  • Water
  • Ice Tea
  • Soda

No Host Bar

Scholarship Prizes:

  • $450 Facial Spa Package – Alvarado Skin Care Institute
  • $75 Gift Basket – Tammy/5th Avenue Insurance
  • (2) Tickets – Facial
  • $25 Macy’s Gift Card – Cindy Lou Smith


$25 Members & Students,  $35 Guests

Brothels, Bites & Booze

Join us for Brothels, Bites & Booze walking tour with SoDiego Tours and explore the Gaslamp Quarter, the heart of America’s finest city. Learn the secrets behind the district’s historic buildings as you travel back in time to the infamous red light district know as the Stingaree. You’ll enjoy enough delicious food for a full meal.


Our guide will provide an in-depth look at the infamous red light district of San Diego and the women who ruled the streets. See what drew them to this lifestyle and the price they paid to be amongst the few financially independent women of the time. Scandalous tales of the most popular brothels and Prohibition-era gangsters will have you thirsty for more!


Satisfy your hunger during the Gaslamp Quarter walking tour as we make stops to four popular restaurants in the area. cuisine from all over the world comes together to create a tasting experience that is unlike any other. the food on this tour is enough to provide a full meal for most people, so bring your appetite!

Tin Fish

Sitting in the shadow of Petco Park and steps away from San Diego’s historic “Gaslamp district” the Tin Fish is a favorite of locals and tourists alike. The Tin Fish offers an assortment of fresh grilled and fried plates to satisfy any appetite.

Meze Grill

Trendy Mediterranean restaurant serving up homemade falafel, hummus, and lamb sliders. The craft cocktails are something to get excited about.

Ciro’s Pizzeria

The original Ciro’s opened in Jan. of 2003 and uses nothing but the freshest ingredients. They take pride in their lasagna, buffalo wings, cheesesteak, dough, pizza sauce, marinara sauce and other pasta dishes homemade daily. Ciro’s vision is to provide quality pizza and other Italian dishes with their unique style and New York flair.

The Melting Pot

“Dip into something different” at this fondue restaurant. Indulge in the chocolate fondue, fresh strawberries, and pound cake. Sample their sweet “love martini” as well!


The perfect complement to a delicious sampling of food is drinks to wash it down. The Gaslamp Quarter is home to an endless amount of unique craft cocktail bars and some of the top microbreweries in the country. finish off your Gaslamp Quarter food tour with a sample-sized brew, cocktail, or other intoxicating treat for the full San Diego Experience.


The tour departs from a convenient location in San Diego’s Gaslamp Quarter. Will be close to the Hard Rock Cafe.


Tour covers approximately 1.5 miles over 2.5 hour period. The tour is conducted at a relaxed pace and stops frequently. You will have the opportunity to sit down at most of the restaurants we visit. We recommend wearing comfortable walking shoes.


Bring a valid ID if you wish to participate in any alcoholic tastings.


5th & K Parkade
$1.00 per hour or part thereof: 3 AM – 6 PM
$5.00 flat: 6 PM – 3 AM Sunday – Thursday

Tour will depart at 6:00 PM so plan on getting downtown by 5:30 to park and register.

Members & Students $42.00, Guests $47.00

The walking tour of San Diego is something new for AFWA that we’re hoping everyone will enjoy and is a change for our normal social/networking events. We’ll learning more about women’s part in the history of San Diego, get to know the Gaslamp District better (not just for tourist!) and enjoy a night out with your fellow AFWA members, students and guests.

5 Steps to Propel Dreams, Push Profits and Put More Fun in Your Life!

Join us for our annual Public Relations (PR) Dinner.  If you can only attend one event this year, this is the one!

We will be announcing our Scholarship Winners.  We’ve invited them to attend so you will get the opportunity to meet them and know that you’ve helped each of them just by purchasing Scholarship tickets each month.

We will be thinking our current AFWA San Diego Chapter’s Board of Officers & Directors for their service for the last year.  Please take the time to say thank you to each of them for their hard work and dedication for the past year in bringing you all of the wonderful events.

We will install the new AFWA San Diego Chapter’s Board of Officers & Directors for the July 2015 – June 2016 term.

If you only attend one Event this year, this should be the one!

“5 Steps to Propel Dreams, Push Profits and Put More Fun in Your Life!”

We will have our Keynote Speaker: Tammy Rhimes

Are you living your Dream Life? If not, why not? Tammy will shake up her audience with the recognition that TODAY is the perfect time to start living your dream life! Tammy will share real world strategies to catapult you toward that dream, increase your profits and make it more fun!

Find out the 5 steps to…..

  1. Propel toward your Dream Life;
  2. Profit creating strategies;
  3. Plan for the inevitable setbacks;
  4. Party and celebrate the successes;
  5. Put More Fun in Your life!

Tammy Rimes served as the Purchasing Agent for the City of San Diego, the nation’s 9th largest City, during a time of tremendous challenges – first time centralization of all purchasing operations; the horrific 2007 Witch Creek Fires that destroyed over 2000 homes, and a restructuring program that reduced City warehousing saving $1.4M in the first year. 

The City of San Diego won the Achievement in Excellence Award every year during her leadership. In her new consulting role, she helps cities, counties and local governments develop new ideas and strategies to drive savings and efficiencies.

In case you think her only experience is government, she owns a winery and horse ranch in San Diego County – Hacienda de las Rosas. Featured on the front page of USA Today, their small family winery was voted as one of the top 5 wineries in San Diego County for 2015.

Great News!  We will be offer 1 CPE credit in the Personal Development Field of Study for attending our Annual Public Relations (PR) Dinner. 

AFWA is registered with the National Association of State Board of Accountancy (NASBA) as a sponsor of continuing professional education (CPE) on the National Registry of CPE Sponsors. State Boards of Accountancy have final authority on the accpetance of individual courses of CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

All American BBQ Buffet


  • freshly baked sourdough bread
  • Creamy Coleslaw
  • Potato Salad
  • Fresh Fruit Display
  • Corn on the Cobb
  • Baked Beans
  • Dry Rubbed Grilled Flank Steak
  • BBQ Chicken
  • Bratwurst
  • House Smoked Pork Ribs


  • Cake


  • coffee
  • tea
  • soda

Scholarship Drawing Prizes:

  • $450 Facial Spa Package – Alvarado Skin Care Institute
  • $50 Gift Card – Community Catalysts of CA (Pebbles)
  • $96 (2) SD Zoo Guest Pass – Stephanie Shehi
  • $96 (2) Wild Animal Park Guest Pass – Stephanie Shehi
  • Harbor House Gift Certificate
  • A Really Nice Bottle of Wine – Sonya Aldama
  • Fitness Gift Bag – Accounting Day

You can Pre-Purchase Your Scholarship Tickets when you Register!

Register Now!

Last Chance to Register is June 16th! No Refunds can be issued after this date.

Stay Ahead of the Curve – Wine & Sign

Join us at the San Diego Cellars for our Wine Tasting Event. You’ll get 6 tastings and appetizers.


Only $10.00 for members, students and guests.

2 for 1 – Bring a first time guest (someone who is new to AFWA and hasn’t attended an event before) and you both can attend for the same price of only $10.00

We’ll have a fun Event Bingo (based on past events hosted by AFWA) and the Top 10 Reasons being an AFWA member helps you “Stay Ahead of the Curve!”

Members will be voting on your new 7/1/15 – 6/30/16 Board.

Let’s pack the place and see if we can bring on some new members along with a new board!

Register Now!
You have until May 19th to register for this event!

Don’t forget to Pre-Purchase your tickets for the Scholarship Drawing!

Scholarship Drawing Prizes:

  • $450 Facial Spa Package – Alvarado Skin Care Institute
  • Gift Certificate to SD Cellars
  • Bath & Body Set
  • Wine & Cheese Picinic Set

CyberCrime dinner

Please join us for guest speaker Michelle Hon Donovan, Partner with Duane Morris LLP. Michelle will be speaking on CyberCrime.

Topic Outline on CyberCrime:

  • How electronic compromises occur and the impact to organizations
  • Security weaknesses cyber criminals are exploiting
  • Federal and state laws regarding data security and data breach notifications
  • Guiding principles on preventive actions, including no cost and low cost measures to mitigate risk
  • What to do if your organization is targeted

Speaker Bio:

Michelle Hon Donovan is a Partner at Duane Morris, LLP. She has a national practice in the areas of intellectual property law, cyber law, and technology transactions. Ms. Donovan’s clients represent a wide range of industries, including pharmaceutical and biotechnology, high-end consumer electronics, software, cosmetics and personal care products, real estate development, education, staffing, food and beverage, and social networking. Duane Morris LLP is a top-rated global law firm providing a broad array of innovative solutions to today’s legal and business challenges.

Menu Selection:

  • Pasta Primavera – Chef’s choice of fresh pasta in a creamy Alfredo sauce with fresh vegetables, topped with Parmesan cheese
  • Top Sirloin Steak – USDA Prime Beef, charbroiled and brushed with Maître d’Butter with roasted rosemary red potatoes
  • Chicken Piccata – Chicken breast with a white wine and lemon caper sauce with rice pilaf
  • Fresh Mahi Mahi – Charbroiled and topped with a lime and cilantro butter sauce with rice pilaf

Includes Garden Green Salad, dinner rolls & butter, and Ice Tea or coffee. Soda and alcoholic beverages are not included.


  • New York Style Cheesecake with Srawberry Sauce

Last Day to Register is April 14th!

Register Now!
Members & Students $40.00 Guests $45.00
(No Refunds can be issued after April 14th)

Scholarship Drawing Prizes

  • $450 Facial Spa Package – Alvarado Skin Care
  • $10 Bottle of Wine – Joyce Thorton

Pre-buy your tickets when you register!
1 Ticket = $5.00 3 Tickets = $10.00